FH Lambert Case Study

The Client:
FH Lambert, The leader in aviation and decorative precious metal plating

Watch Video:

Window Media Player: (.wmv) FHLambert Ltd Video - 256k Users

The Requirement
Company Director, Jamie Lambert had been charged with relaunching the company website following expansion into musical instrument repair. They took an in-house approach to their marketing and web-design, but wanted a showpiece video at its centre. In particular they wanted to show new machinery and techniques they had acquire which were unique to their business.

The Adjustable Solution
Adjustable sent a production team to visit FH Lambert's factory to discuss with Jamie his company's needs and the video's possibilities. The team suggested that a video with a voice over of 5 minutes in length would be ideal for his web and DVD based promotion.

On this visit the Adjustable team also did a risk assessment and investigated the practicalities of what we could capture in a high risk, fast moving industrial environment.

Test footage was gathered to assess the technical implications of shooting the processes used by FH Lambert. Upon review of this footage the production team discovered visual artifacts caused by the high voltage machinery employed in FH Lambert's plating techniques. This represented a considerable technical challenge. Adjustable remedied this with a specially constructed Faraday's cage that eliminated the problem entirely.

The nature of FH Lambert's business is such that the type of products they are working on can change from week to week. With this is mind, we suggested that we shot on four days spread over a period of a few weeks in order to give a better idea of the range of services they provided. On the first two days we captured the bulk of the complicated and less discrete shots. We then visited on a further two separate occasions to capture them working on items and performing procedures that it had not been possible to shoot on the first occasions. We also agreed to return again on a future occasion to shoot further inserts for new procedures they would soon be enabled for.

Adjustable produced a script for the video that was compliant with FH Lambert's marketing. Close contact was maintained with the client throughout the post-production stage, providing opportunities for the client to review progress and to give us feedback that ensured the final product was tailored exactly to their requirement.

Towards the end of post-production FH Lambert signed a major deal with Buffet Crampon to perform all their warranty instrument repairs. As a result Adjustable was required to make large changes in the structure of the video in order to accommodate this new facet of their business. The production team were able to incorporate new video and voice-over material into the work seamlessly, even though it was very late into the production process.

Adjustable delivered the final production in three formats - domestic DVD-R, Windows Media Video (WMV) and Apple QuickTime. We encoded the WMV files at three bit rates allowing users of low bandwidth Internet connections to enjoy the video. We also assisted the client in incorporating the video into their website, providing HTML code that launched the videos on the majority of Windows and Apple Mac platforms. Adjustable also provided a variant of the DVD-R that played on a loop for use at exhibitions

Jamie Lambert: Director - FH Lambert Ltd

"As a result of the coorperate video, our sales pitch has been a lot more promising. In our area of expertise, it is hard to show customers the services we provide without inviting them to witness them first hand at our our facility. As our prospective clients are based all around the world, this is not always convient for them. The video assists us by giving them a chance to see our skilled craftsman working in our factory from the comfort of their own office, affirming our capabilty in what we provide."

View the final production in context at: www.fhlambert.com